|1||What is PPC?|
|2||Introduction to Google Adwords|
|3||Adwords Account and Campaign Basics|
|4||Adwords Ad Formats|
|5||Policies and Ad Quality Issues|
|6||Adwords Targeting and Placement|
|7||Adwords Bidding and Budgeting|
|8||Basic Optimizing Performance|
|9||Mobile Advertising Basics|
|10||Display Advertising on the Google Display Network|
|11||Performance Monitoring and Conversion Tracking|
|12||Adwords Certification tips and material guidance*|
* Discussed first and conditions apply.
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